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Perspectives and actionable insights from marketing leaders around the world
2025 edition
11 contributors 6 countries
4 themes 1 report
State of the Brand is a collection of perspectives and actionable insights from marketing leaders around the world. This digest serves as a guide for businesses navigating the path forward.
Contributed by global marketing veterans and brand experts, this collection provides a comprehensive view of the evolving branding landscape.





Contributors
Anand Sankara Narayanan
CMO
Finance House
UAE
Meenakshi Shunmughum
Brand Strategist, CMO & Founder MESH Strategy
UAE & Singapore

Sathyanarayanan Ramachandran
Associate Professor of Marketing, IFMR Graduate School of Business – Krea University
India
Asaf Wolff
SVP, Growth and Experience
University of the People
USA
Mordy Oberstein
Founder, Unify, A Brand Development Consultancy & Wix
Israel
Siham Malek
Managing Director and Partner
Integrate (Kantar)
Morocco
Ben Hoehn
Fractional Marketing Leader & AI Consultant, Mojomogul
USA
Nada Sayarh
Professor / D. Director of Sustainability SP Jain School of Global Management
UAE
Jad Hindy
SVP Marketing
Expo City Dubai
UAE
Nadia Benaissa
Global Head of Marketing Paymentology
UAE

STATE OF THE BRAND 2025
Featuring insights from global marketing practitioners and brand experts, this collection provides a comprehensive view of the evolving branding landscape. State of the Brand empowers brand builders to distinguish themselves and connect with their target audience.
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