navigate to the next
Perspectives and actionable insights from marketing leaders around the world
2025 edition
11 contributors 6 countries
4 themes 1 report
State of the Brand is a collection of perspectives and actionable insights from marketing leaders around the world. This digest serves as a guide for businesses navigating the path forward.
Contributed by global marketing veterans and brand experts, this collection provides a comprehensive view of the evolving branding landscape.
Contributors
Anand Sankara Narayanan
CMO
Finance House
UAE
Meenakshi Shunmughum
Brand Strategist, CMO & Founder MESH Strategy
UAE & Singapore
Sathyanarayanan Ramachandran
Associate Professor of Marketing, IFMR Graduate School of Business – Krea University
India
Asaf Wolff
SVP, Growth and Experience
University of the People
USA
Mordy Oberstein
Founder, Unify, A Brand Development Consultancy & Wix
Israel
Siham Malek
Managing Director and Partner
Integrate (Kantar)
Morocco
Ben Hoehn
Fractional Marketing Leader & AI Consultant, Mojomogul
USA
Nada Sayarh
Professor / D. Director of Sustainability SP Jain School of Global Management
UAE
Jad Hindy
SVP Marketing
Expo City Dubai
UAE
Nadia Benaissa
Global Head of Marketing Paymentology
UAE
MEET THE TEAM
Anand Sankara Narayanan
Curator
Diya Susan Pallikal
Creative Director
Prashanth Sridhar
Creative Strategist
Edduchuy
Illustrator and Visual Artist
STATE OF THE BRAND 2025
Featuring insights from global marketing practitioners and brand experts, this collection provides a comprehensive view of the evolving branding landscape. State of the Brand empowers brand builders to distinguish themselves and connect with their target audience.
Disclaimer: The views and opinions expressed in this digest belong solely to the respective authors and do not necessarily reflect the views or opinions of the publisher or its affiliates. While we strive to ensure the accuracy and reliability of the information provided herein, the publisher makes no representations or warranties regarding the completeness, accuracy, reliability, or suitability of the information. Therefore, the publisher assumes no responsibility for any errors, inaccuracies, or omissions in the content presented in this digest. All logos or brand names mentioned in this digest belong to their respective owners, and their appearance in this digest does not imply endorsement or affiliation with the publisher or its affiliates. Readers are encouraged to independently verify the information provided and to consult with relevant experts orprofessionals before making any decisions based on the content of this digest.