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Perspectives and actionable insights from marketing leaders around the world

2025 edition

11 contributors  6 countries
4 themes  1 report

State of the Brand is a collection of perspectives and actionable insights from marketing leaders around the world. This digest serves as a guide for businesses navigating the path forward.

 

Contributed by global marketing veterans and brand experts, this collection provides a comprehensive view of the evolving branding landscape.

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Contributors

Amanda Campbell.jpg
Anand Sankaranarayanan.jpg

Anand Sankara Narayanan

CMO

Finance House

UAE

Meenakshi Shunmugham_edited.jpg

Meenakshi Shunmughum

Brand Strategist, CMO & Founder MESH Strategy

UAE & Singapore

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Sathyanarayanan Ramachandran

Associate Professor of Marketing, IFMR Graduate School of Business – Krea University

India

Asaf Wolff.jpeg

Asaf Wolff

SVP, Growth and Experience

University of the People

USA

Mordy Oberstein.jpg

Mordy Oberstein

Founder, Unify, A Brand Development Consultancy & Wix

Israel

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Siham Malek

Managing Director and Partner

Integrate (Kantar)

Morocco

Benjamin Hoehn_edited.jpg

Ben Hoehn

Fractional Marketing Leader & AI Consultant, Mojomogul

USA

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Nada Sayarh

Professor / D. Director of Sustainability SP Jain School of Global Management

UAE

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Jad Hindy

SVP Marketing

Expo City Dubai

UAE

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Nadia Benaissa

Global Head of Marketing Paymentology

UAE

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MEET THE TEAM

Amanda Campbell.jpg
Anand Sankaranarayanan.jpg

Anand Sankara Narayanan

Curator

Diya Susan Pallikal

Diya Susan Pallikal

Creative Director

Prashanth Sridhar

Prashanth Sridhar

Creative Strategist

Edduchuy

Edduchuy

Illustrator and Visual Artist

STATE OF THE BRAND 2025

Featuring insights from global marketing practitioners and brand experts, this collection provides a comprehensive view of the evolving branding landscape. State of the Brand empowers brand builders to distinguish themselves and connect with their target audience.

Disclaimer: The views and opinions expressed in this digest belong solely to the respective authors and do not necessarily reflect the views or opinions of the publisher or its affiliates. While we strive to ensure the accuracy and reliability of the information provided herein, the publisher makes no representations or warranties regarding the completeness, accuracy, reliability, or suitability of the information. Therefore, the publisher assumes no responsibility for any errors, inaccuracies, or omissions in the content presented in this digest. All logos or brand names mentioned in this digest belong to their respective owners, and their appearance in this digest does not imply endorsement or affiliation with the publisher or its affiliates. Readers are encouraged to independently verify the information provided and to consult with relevant experts orprofessionals before making any decisions based on the content of this digest.

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